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Download the pdf version of the guide here.
There are two main parts to this guide: How to Organize your Campaign, and the Toolbox which has expanded information and ideas.
The first part is a simple four-step framework that Earth Day Network has developed to assist you in developing your campus' Voter Registration Campaign. The four steps are:
- Identifying your core campaign team members
- Building a coalition of Get Out the Vote supporters and volunteers,
- Planning and preparing Voter Mobilization Campaign, and
- Executing your Voter Registration Drive
Table of Contents
- Introduction
- About Earth Day Network
- How to Organize Your Campaign
- Toolbox
- Selected Resources
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| 1. INTRODUCTION: |
Join thousands of young people across the nation to mobilize and encourage your peers to register to vote. The core principle of this country is that it is a democracy for which everyone has a right and a responsibility to participate: voting is one of the most basic ways to take part in this process.
It is absolutely necessary for our institutions of higher learning to support this endeavor. Colleges and universities exist as a bridge for scores of young people who are becoming active citizens of our country. It is a great responsibility of these institutions to instill the importance of voting and participating in our democratic society.
As a college student, you are highly educated and can make educated decisions. It is through your informed vote that enables the implementation of smarter leaders in office and smarter policies in place.
It is crucial for young people to vote. When politicians are trying to implement policy or run for office, they target the groups of people who vote, because they know that these are the people who will make or break their campaign. Significant voter turnout for any demographic will make the elected officials take that group's concerns more seriously.
Recently, youth voter turnout has been steadily increasing, and people are starting to take note. According to a Pew Trust press release, the turnout rate for voters between the ages of 18-29 increased 3 percentage points from 2002 to 2006. The overall turnout rate rose only by 1.7 percentage points, giving young people the highest increase for two consecutive elections. Be a part of history by helping to promote the youth vote even more!
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| 2. EARTH DAY NETWORK: |
Earth Day Network is dedicated to providing college campuses with the support they need to mobilize the youth vote. Founded by the organizers of the first Earth Day in 1970, Earth Day Network (EDN) promotes environmental citizenship and year round progressive action worldwide. Earth Day is the only event celebrated simultaneously around the globe by people of all backgrounds, faiths and nationalities. More than a half billion people participate in our campaigns every year. Our mission is to grow and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable planet. We pursue our mission through education, politics, events, and consumer activism.
One surefire way to make sure that what you do on Earth Day resonates throughout the year is to vote. This year, join 1,000 college and university campuses in celebrating Earth Day by letting your elected officials know that you expect the environment to be a major issue and you're prepared to vote on it.
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| 3. HOW TO ORGANIZE YOUR CAMPAIGN |
- A. Step One: Core Team Members:
- Identify your core team members: this should be at least three committed students and a faculty advisor if possible. This core team will provide the bulk of your background research and is necessary in getting your campaign underway. You will be the ones to build the coalition and take leadership roles throughout the campaign.
- Read through this document and meet to discuss how you will run this campaign. Address important issues such as:
- What are your campaign goals?
- Who will initially support your coalition?
- Who has worked on voter registration in the past or is currently working on it?
- How will you begin reaching out to the campus community, local businesses and the administration?
- B. Step Two: Build a Coalition
- Student Government Associations. Meet with your student government and seek their endorsement before approaching your administration (see page 5). This will make it a lot easier to convince the administration to support your campaign.
- Administration. It's important to get them on board from the beginning, because they have the power to reach all students and it will make your campaign a lot easier. Research what actions, if any, they have taken regarding voter registration on campus in the past. Check the toolbox (page 5) for more suggestions.
- Campus Organizations and Sports Teams. Contact the leaders of student groups on campus and invite them to join in your efforts. This should include everyone from activist groups to residence hall associations, sport teams and fraternities.
- Community: Begin reaching out to students, other faculty and staff, and local business serving students. Put out flyers, go door to door to businesses, call other student organizations, and make posters..be creative! Invite everyone to join your efforts by hosting a public meeting. Need more information on how to build your coalition? Visit the Building a Coalition section (page 3) of this guide.
- C. Step Three: Plan Your Action
- Host a public meeting to discuss your Voter Registration Campaign strategy. (See appendix A on page 9 for a sample meeting agenda)
- Designate tasks: who will contact the administration? Who will sit in with the student government? Look at our guide and decide who will be in charge of later events.
- Set up your timeline.
- Decide on what actions you would like to take. See the Outreach Methods section (page 7) for ideas of how to get students to register to vote.
- Make your first priority to solicit your school's president and administration support for the campaign. Their official endorsement of this campaign will ensure that students and faculty all over campus are reached, and will increase response levels drastically. Depending on the school, however, your administration may not be responsive. See our toolbox (page 5) for tips on how to approach your administration.
- Host a voter registration training to learn all about the process of registering to vote. Understand what you can and cannot do, and what laws are in place for your state. It's important to follow the laws and procedures carefully, because if students are inappropriately registered due to the campaign's error, they may not be able to vote! See our resource section (page 9) for important information about registration guidelines and ideas on how to conduct training.
- Host a launch meeting to finalize your event schedule and outreach procedures. Know who will be in charge of which tasks, and who will volunteer for each day. See Appendix A (page 9) for a sample launch meeting Agenda.
- Contact the local media to inform them of your voter registration drive and the activities you have planned. For sample a sample press release, see Appendix B (page 12).
- D. Step Four: Register Students to Vote!
- Staff registration tables daily, and host regular activities such as a voter registration party, a bingo night, and/or give incentives like free dessert for registering. Be sure to check the outreach methods section on page 7 of this guide for more ideas.
- Count the completed voter registration cards daily, and report the numbers to Earth Day Network weekly. Make sure you get a copy of each of the voter registration cards so that you can later contact these people to remind them to vote. Some states require that registration is sent in within 24 hours, so make sure you check with your state and SEND IN REGISTRATION CARDS! (This is obviously the most important step!)
- Host a voter registration event on campus.
- Report final numbers to your local media (see Appendix B) and to Earth Day network so that you can see the fruits of your efforts combined with schools all across the nation.
- Have a party for your coalition as a reward for all your efforts and hard work. Celebrate the fact that you have participated in an important part for the democracy of our nation. Congratulations!
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| 4. The Toolbox |
- A. Getting the Institutional Powers on Board
Step one: Re-establish your goals and develop your proposalwhat exactly do you want? Before seeking official endorsement of your campaign, you need to figure out what your exact goals are and how you want your student government and administration to help you. You probably already have the bulk of this figured out from your initial
meeting with the core members of your campaign, and now is the time to take that information and move forward.
Step two: Get your student government's endorsement of your campaign. Their endorsement will likely make your University or College's administration take your request more seriously.
- Do your research. What has your school done in the past regarding voter registration? Has SGA approved of any programs similar to yours in the past or taken a clear stance on voting?
- Write a resolution that supports your proposal to have them endorse your campaign.
- Get a member of SGA to sponsor your resolution and introduce it to the assembly. Meet with the leaders before pitching it so they understand why they should pass it.
- Attend the meeting that will introduce your resolution and speak on its behalf.
Step three: Do some research on your administration. Find out what your President's interests and career have focused on and what issues they have supported in the past. Find a way to tie this into your campaign, for example: if they are interested in endowments, suggest how committing to a 100% voter registration turnout will increase interest in the media and look good to potential funders.
Step four: Consider some specific activities you would like your administration to do to get involved with your campaign. Here are some suggestions of what they might be interested in doing. In all of these examples, make sure you present clear directions as to where voter registration materials will be available and how you will be collecting registration forms.
Send the release to campus and community newspapers. Consider including supplemental background materials for outlets that may do an in-depth story.
- Speak at an Event. Have your President come to one of your voter registration events to urge people to register and vote!
- E-mail. Your college administration or student government can send out official emails to all students urging them to register to vote.
- Voice Mail. College dormitories have a voice mail system where you administration can leave messages. Have your president record an announcement to remind students to register to vote.
- Web. Your college administration may put a special link up about voter registration on your college's main website in the news or updates section.
- Mass Mailings. Have your campus administration include a voter registration card and packet of information on how to register to vote as a special announcement to all students. Or perhaps they can include it in a newsletter publication that they would be sending out anyway.
Step Five: Submit your proposal! Depending on your school, you may not be able to meet with the administration face to face. In any event, bring all of your materials and go to your administration’s office and ask about the correct procedures for submitting a proposal and/or setting up a meeting.
If you are unable to set up a meeting:
- Follow procedures for submitting a proposal.
- Check in frequently to find out the status of the proposal and ask for feedbacklet them know that you are serious about your campaign.
If you are able to set up a meeting:
- Decide who will represent your campaign. Invite a faculty advisor and someone from the student government to come along.
- Introduce yourself and what you want to gain from this meeting.
- Give a brief summary of your proposal
- Ask for feedback and engage in conversation with your administrator. Listen to what he or she has to say and ask questions. This is a good way to show all the research and work you've done thus far, letting them know that you are serious and will continue to work hard.
After the meeting:
- Send a thank you card and note to the person you met with.
- Meet with your coalition, strategize and move forward.
- B. Building a Coalition
Your coalition should include everyone in the community as well as key student leaders to help take your initiative to the next level.
Public Community
- Make and distribute flyers. Put flyers in public bulletins on campus, talk to local businesses and invite them along with their patrons. Usually businesses will allow you to put flyers up in certain areas.
- Your flyer should have basic information such as:
- What you want: "Help get the vote out on campus!"
- Who is sponsoring this effort? This is your core team members..is it a student group? Is there faculty on board? Is it just you and a few friends? Make sure there is a contact person listed on the flyer.
- Who can join? Make sure it is clear that you want to include everyone in the community.
- How can people join? Include where and when your first public meeting will be held.
Student Organizations
- Put together a list of all the different student groups that should be there. This list should include groups from all different political sides and student demographics.
- Contact these student leaders and invite them to the meeting. Let them know to bring anyone else they think will be interested.
- C. Outreach Methods
Here are some great outreach methods that you can use to register people to vote. Make sure that in any of these methods where you are not directly speaking with people you include information on where voter registration materials will be located and how you will be collecting forms:
Tabling. Reserve a table in advance in a high traffic area such as the library, the student union, sporting events. This is the place where you will engage with other students and directly register them to vote. Keep lots of registration forms on hand and stock your table with promotional material and literature. Make sure someone is either physically staffing the table or in charge of taking home materials and keeping track of them at the end of the day. Depending on your campus's tabling rules and your reservation contract, you may be able to at least leave a sign or banner advertising your campaign on the table when someone is not able to be there.
Canvassing. Go door to door in your campus community or stand in high traffic areas with a clip board and plenty of registration forms. Like tabling, this is another effective and interactive action that will engage students directly and allow you to see immediately the effect of your work.
Literature drops. Flyers, posters, brochures, registration cards that are handed out door to door, at businesses, posted around campus and included in tabling events.
Before Class. Most professors would be happy to discuss voter registration within their curriculum for a day, give a brief blurb about your efforts or even let you get up in front of class before starting their lesson to urge students to register.
Student Newspaper. Talk to your student newspaper's editor to discuss a possible free public service announcement ad urging students to register to vote and get involved with your coalition. Or perhaps include a flyer or voter registration card loosely with the paper
Student Radio. Some college radios will offer time slots to student groups or important projects. Check with your local radio station to see if they can coordinate anything with your efforts.
Host Events. Be creative, have fun, and register people to vote! Have a voter registration bingo night or a pizza party in which registration cards go into a raffle to win prizes. Ask local businesses if they'd like to sponsor an event by offering incentives like free desert or a t-shirt to the first fifty registrants.
- D. Hosting a Voter Registration Training Session
This guide provides you with everything you need to know in order to hold a voter registration training session. In addition, we suggest that you contact your state's website for detailed and up to date information on how to register to vote. Appendix D provides you with registration deadlines for each state as well as how to contact your state's Secretary of State or State Election Office.
Important! Some states require you to be 'deputized' in order to register people to vote. This means that volunteers must be certified by the state in order to help others fill out and submit voter registration cards. You can easily become certified by checking in with your Secretary of State or State Election Office, where you will most likely attend a short seminar (15 minutes to an hour long, depending on the state) with instructions on how to run a voter registration drive. In this event, you can have your group attend the seminar in lieu of hosting your own voter registration training event. The six current states that require you to be deputized are: Georgia, Hawaii, Illinois, Maryland, Nebraska and Texas.
Which residence should you use? College students can register to vote at either their school address or their permanent address. Make sure to check with your state's residency rules, because some states require voters to wait a certain amount of days before being eligible to register after changing residence. If the deadline has passed to register or if a student decides to register at their permanent address, make sure they know the rules about absentee voting and give them the contact info for their state below. Also note that P.O. boxes are not acceptable addresses for voter registration. In the event that you don't have a physical, legal address at college, you can draw a picture where you live in a space designated at the bottom of the National Voter Registration Application.
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| 5. SELECTED RESOURCES: |
We hope that we've given you enough resources to get you started. If you need more help please contact us, or look into some of the other resources available.
"Challenge Toolkit Version 2.1". Energy Action Coalition.(February 2008)
Jobbins, Cindy. "New Census Data Confirm Increase in Youth Voter Turnout in 2006 Midterm Elections". Pew Charitable Trusts. June 15, 2007
"Listen to Your Parents (For Once): PFLAG Votes! 2008". PFLAG: Parents, Families and Friends of Lesbians and Gays, Inc.. Copyright: Parents, Families and Friends of Lesbians and Gays, Inc. 2006.
"Nonprofits, Voting & Elections: A Guide for 501(c)(3) Organizations on Non-Partisan Voter Participation and Education". Nonprofit Voter Engagement Network. 2008
"US Election Assistance Commission Voter Information Center". United States Election Assistance Commission. February 2008
"Vote411.org: Election Information You Need". League of Women Voters Education Fund. Copyright 2006 League of Women Voters Education Fund
"Your Vote Your Voice 2006: National Campus Voter Registration Project Organizing Handbook" National Association of Independent Colleges and Universities. March 27, 2007
"YouthVote Coalition Best Practices Handbook: Nonpartisan Guide to Voter Mobilization". YouthVote Coalition, a project of Tides Center. Copyright 2002-2006, Tides Center
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Appendix A: Sample Meeting Agendas
First Meeting Agenda
- Welcome & Ice Breaker
- Introduction: Restate campaign goal to get students and community members to register to vote by
- Campus Actions in the Past: discuss briefly what has been done in the past
- Plan of Action:
- Get admin/student gov. on board
- Understand your state's voter reg. law
- Decide what outreach methods your group will use
- Schedule of Events: decide on future meeting times
- Designate Tasks
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Voter Registration Launch Meeting Agenda
- Welcome & Ice Breaker
- Introduction: Restate campaign goal for new members
- Discuss what everyone has been working on, what has worked, what has not worked so far
- Plan of Action:
- Finalize outreach event schedule, sign volunteers up for each day
- Refresh your knowledge of voter registration guidelines, practice how you will approach people
- Press release for Voter Registration Events
- Set future meeting times
- Designate Tasks
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Appendix B: Sample Media Releases
Sample Press Release for Newspaper
VOTER REGISTRATION EVENTS ON CAMPUS
Contact: Sam Smith, poli-sci major, (202) 123-4567, samsmith@email.com
For Immediate Release
Students Launch a Get Out The Vote Drive on Campus
Collegetown, April 1, 2008In order to ensure that young people to take part in our democratic society, the Student Voting Coalition announced a wide scale non-partisan voter registration drive on campus to encourage all sectors of the community to register and vote in this year's election.
"Voter turnout has steadily been increasing amongst young people in the past few elections," says SGA member Sarah Brown, "we think it's really exciting prospect to see our university push this further by reaching out to all sectors of campus." To achieve this goal these act, these following activities are planned for the month of April:
(insert a list of events happening around campus and where tables are located, etc)
"As college students, many of us are young adults who face our very first chance to have a say in our electoral process," says student leader Sarah Brown, "we all have a chance to be a part of history by using our vote to be heard."
The Student Voting Coalition is a group of students, leaders, faculty and administrators committed to impartial voter registration. Their goal is to register 50% of the campus in the month of April. For more information contact Sam Smith at (202) 123-4567, samsmith@email.com
Sample Public Service Announcement for Radio
The Student Voting Coalition wants you to register to vote! There will be (event detailstabling times and locations etc). Exercise one of your basic rights and responsibilities as a citizen by voting! For more information, or to get involved, contact Sam Smith at (202) 123-4567.
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Appendix C: State-by-state Guide to contacts and deadlines
| State |
Registration Deadline |
Phone # |
Website |
| Alabama |
10 days before an election |
(334) 242-7210 |
Alabama
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| Alaska |
30 days before an election
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(907) 465-4611
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Alaska
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Arizona
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29 days before an election
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(877) 843-8683
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Arizona
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Arkansas
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30 days before an election
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(501) 682-5070
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Arkansas
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California
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15 days before an election
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1-800-345-8683
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California
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Colorado
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29 days before an election
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(303) 894-2200
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Colorado
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Connecticut
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14 days before an election
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(860) 509-6100
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Connecticut
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Delaware
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20 days prior to a general election & 21 days prior to any primary election
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(866)-276-2353
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Delaware
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DC
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30 days before an election
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(202) 727-2525
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DC
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Florida
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29 days before an election
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(866) 308-6739
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Florida
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Georgia
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The fifth Monday before a general primary, general election, or presidential preference primary; the fifth day after the date of the call for all other special primaries and special elections
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(404) 656-2871
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Georgia
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Hawaii
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30 days before an election
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(808) 453-8683
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Hawaii
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Idaho
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25 days before an election if mailed, 24 days for in person, or election day at the polls
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(208) 334-2852
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Idaho
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Illinois
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28 days before a general and primary election
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(217) 782-4141
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Illinois
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Indiana
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29 days before an election
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(317) 232-6531
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Indiana
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Iowa
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Must be delivered by 5 pm 10 days before a state primary or general election, 11 days before all others, or postmarked 15 or more days before an election
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(515) 281-8849
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Iowa
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Kansas
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Delivered 15 days before an election
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(785) 296-4561
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Kansas
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Kentucky
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29 days before an election
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(502) 564-3490
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Kentucky
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Louisiana
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30 days before an election
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(800) 883-2805
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Louisiana
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Maine
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10 business days before an election or delivered in person up to and including election day
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(207) 642-7736
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Maine
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Maryland
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By 9 pm 21 days before an election
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(800) 222-VOTE
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Maryland
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Massachusetts
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20 days before an election
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(800) 462-VOTE
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Massachusetts
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Michigan
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30 days before an election
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(888) 767-6424
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Michigan
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Minnesota
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By 5 pm 21 days before an election or election day at the polls
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(677) 600-VOTE
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Minnesota
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Mississippi
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30 days before an election
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(800) 829-6786
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Mississippi
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Missouri
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28 days before an election
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(800) 669-8683
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Missouri
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Montana
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30 days before an election
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(406) 444-4732
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Montana
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Nebraska
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The third Friday before an election or by 6 PM on the second Friday before the election
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(402) 471-2555
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Nebraska
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Nevada
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By 9 pm on the fifth Saturday before any primary or general election; By 9 pm on the third Saturday before any recall or special election unless held on the same day as a primary or general election and then it remains the fifth Saturday
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(775) 684-5705
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Nevada
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New Hampshire
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10 days before an election by city or town clerk or on election day at the polls
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(603) 271-3242
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New Hampshire
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New Jersey
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29 days before an election
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(609) 292-3760
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New Jersey
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New Mexico
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28 days before an election
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(800) 477-3632
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New Mexico
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New York
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25 days before an election
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(800) 458-3453
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New York
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North Carolina
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Postmarked or received 25 days before an election by 5 pm
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(919) 733-7173
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North Carolina
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North Dakota
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Does not have voter registration
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(800) 352-0867 ext. 8-4146
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North Dakota
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Ohio
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30 days before an election
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(614) 466-2655
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Ohio
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Oklahoma
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25 days before an election
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(405) 521-2391
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Oklahoma
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Oregon
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21 days before an election
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(503) 986-1518
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Oregon
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Pennsylvania
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30 days before an election
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(717) 787-5280
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Pennsylvania
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Rhode Island
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30 days before an election
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(401) 222-2345
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Rhode Island
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South Carolina
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30 days before an election
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(803) 734-9060
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South Carolina
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South Dakota
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Postmarked 30 days before an election or delivered 15 days before an election
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(605) 773-3537
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South Dakota
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Tennessee
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30 days before an election
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(615) 741-7956
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Tennessee
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Texas
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30 days before an election
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(800) 252-VOTE
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Texas
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Utah
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20 days before an election
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(801) 538-1041
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Utah
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Vermont
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Delivered by noon on the second Saturday before an election
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(800) 439-8683
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Vermont
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Virginia
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29 days before an election
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(800) 552-9745
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Virginia
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Washington
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30 days before an election or delivered in person 15 days before an election at a location designated by the county elections officer
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(800) 448-4881
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Washington
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West Virginia
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20 days before an election
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(866) SOS-VOTE
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West Virginia
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Wisconsin
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Where registration is required, 13 days before the election or in the voter reg. office by 5 pm one day before the election or on election day at the polls
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(608) 266-8005
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Wisconsin
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Wyoming
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30 days before an election or on election day at the polls
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(307) 777-7186
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Wyoming
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